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Detail Info

Object ID

1973.066.002a

Access Number

1973.066

Subjects

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Object Name

Box, Gift

Other Name

Chocolate tin from Queen Victoria, 1900

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Tin

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FEATURE INFO

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Object

Objet

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History

Histoire

Collection

MISC. MILITARY SUBJECTS (NOT SEAFORTH OF CANADA)

SUJETS MILITAIRES DIVERS (À L'EXCEPTION DE SEAFORTH, AU CANADA)

Chocolate tin from Queen Victoria, 1900

Queen Victoria gift chocolate box, 1900(empty), as sent by Queen Victoria to the troops in the Boer War for New Year, 1900. So marked. Description: Commemorative tin with hinged lid. The lid has been painted red with a gold and blue border. The edge of the lid is also painted in gold. The centre of the tin has an embossed image of Queen Victoria in gold. To the right of the Queen's image is her cypher, and to her left the text 'SOUTH AFRICA 1900' in blue and yellow. Under the cypher and text is printed a message in cursive script from the Queen, 'I wish you a happy New Year Victoria R'. The tin originally contained Cadbury's chocolate. In 1899 Queen Victoria decided to send a gift of red tin boxes of chocolate to her troops serving in South Africa as an attempt to boost morale and as an expression of gratitude. It was intended that every soldier, sailor and officer should receive a box with the inscription 'South Africa 1900'. The front of the chocolate tin featured an image of Queen Victoria and the date 1900. Across the bottom are the words and in the Queen's handwriting 'I wish you a happy New Year'. In order to carry out this project, the Queen commissioned the country's three principal chocolate manufacturers, J S Fry & Sons, Cadbury Brothers Limited and Rowntree and Company Limited, to undertake the order for what amounted, by the end of 1900, to 123,000 tins. As Quakers, all three manufacturers refused to accept payment for the order and, not wishing to profit from the War, they offered to donate the chocolate instead. The manufacturers agreed that no brand name would be stamped on the tin. Queen Victoria, however, wanted the soldiers to know that she was sending them good British chocolate so the brand was stamped on the inner packaging. The manufacture of the tin boxes themselves was funded personally by the Queen. They were based on a design by Barclay and Fry Limited of Southwark, but since each of the chocolate manufacturers used different firms to supply the tins, there are variations in their dimensions, the shade of colouring and the printing of the portrait medallion of the Queen. The tins had rounded corners for ease of storage in a soldier's knapsack and each contained a half-pound of vanilla chocolate. As a gift from the Queen, many soldiers preserved their tins with the chocolate intact, even posting them back home for safe-keeping. In exceptional cases the recipients did not even dare untie the ribbon round the packaging. The tins were so highly valued by their contemporaries that soldiers who were prepared to sell them could ask prices as high as £20. An Army Order issued from Bloemfontein in April 1900 decreed that the tins were to be forwarded to officers and men who had been invalided home before the Queen's gift arrived, and to next of kin of those who had died during the Boer War (1899-1902).
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