Seaforth! For Men Hook 'n Lather Bath and Shower Set. Advertised from 1950 - 1953. Set contains a metal hook meant to be installed on the shower wall, and two bars of soap with a hole in the centre so they hang on the hook. The soap has a stag's head and the Seaforth! brand on the soap. Retailed for $1.50 in 1950. Regimental iconography abounds. Products made by Alfred D. McKevly Company, New York.